Professional Initiative - Augmented Reality (AR) Project

As part of my primary research I conducted a questionnaire on SurveyMonkey! to find out more about audience understanding of AR technology as well as collect data for my project idea. Overall I have received 43 responses. Here is the link to my survey: https://www.surveymonkey.co.uk/r/XBFMGS7 Question 1 -  How old are you? I asked this  question  to understand the age demographic of the  audience , that I could potentially target my project towards. As you can see from the  graphs  below 86% of audience  surveyed  were 18-24 with  nearly  12% being 25-34 and 2% being under 18. This means the the demographic for my show would be 18 to 34. As they are younger generations who  understand  the technology and make use of the technology to their benefits.  Question 2 -  What is your gender? I asked this  question  to understand the gender demographic of the  audience , as you can se...

As AR is a huge component of my show, I decided to look at available AR apps in the market, that is used for interior design purposes. This following research has helped me gain insight into how the AR software that I will use for my show can be improved from the examples below. It has also helped me come up with a feature for the AR software such as price contrast.    TapMeasure:   Aimed at design professionals,  TapMeasure  is an AR app that enables  measuring and mapping  of interior spaces (in readiness for CAD design) with just a few taps of a smartphone screen. While  TapMeasure  uses a low level of AR sophistication, other interior design apps stretch the technology’s capabilities somewhat further. IKEA Place:  The  Place  app shares some characteristics with  TapMeasure , in that it uses AR to actually measure and map the space in which the furniture is placed. This allows the 3D furnitu...

As I am creating a TV show based on interior design/home improvements. I decided to look at existing shows for inspiration and ways I could make my show unique and stand out. By looking at these following shows I have developed my understanding of this kind TV genre and the requirements I need in order to make a show that my target audience will enjoy.  The Great Interior Design Challenge -  First airing in 2014, each series of ‘ The Great Interior Design Challenge ‘ aims to find “Britain’s best amateur interior designers.” It is effectively a competition to find unpolished design talent. In each episode, a new location is introduced and this location usually contains a distinctive form of architecture. It also focuses on a few participants at a time and follows them throughout the episode. These participants, or contestants, have 2 different challenges. The main challenge is often to redesign a room in the style that the client has briefed them with. They are giv...

We were given a lecture on how to deliver an effective pitch by  Nick Thorogood, who  is a producer, commissioner and was also t he senior vice-president of content and marketing for Scripps Networks UK and Europe, Middle East and Africa (EMEA). Receiving advice from someone who commissions shows and has years of experience in the industry has been useful. Here are key things to consider when delivering a pitch.  1. Being committed and passionate about the idea 2. Must have a structure and consistency 3. Research, write and practice 4. Know  who you’re pitching to: are they influenced by imagination or logistics 5.  Spellchecks, background check and making sure the document is labelled correctly and appropriately 6. Be unique and hard to forget 7. Have a beginning, middle and end As I am pitching an idea for a reality TV show, I conducted further research into pitching for this genre of televisio...

A formative assessment took place on Monday 29th October 18, where I presented an initial idea and got feedback from my peers and lecturers. Initially I decided to present an idea, where a show/film would incorporate 360' cameras in it's broadcasting, to give audience a more immersive experience. I have attached the pitch below. I was given feedback straight after and one thing is made clear, 360' is not very exciting. Although it gives the audience the opportunity to view everything around them, it was very basic and didn't bring anything new to broadcast. There is lack of narrative structure as there is no cuts and it stops the story from progressing. Audience are used to shows that offer various angles and cuts regularly, therefore with 360' the audience would get bored easily and quickly. Watching a game in football stadium or listening to live music concert from a single angle isn't very interesting. In addition, from the feedback I realised that...

A virtual reality headset is a heads-up display ( HUD ) that allows users to interact with simulated environments and experience a first-person view (POV). VR headsets replace the user’s natural environment with  virtual reality  content, such as a movie, a game or a prerecorded  360-degree VR  environment that allows the user to turn and look around, just as in the physical world. Different  types of VR headsets  are available to discover the range of virtual reality experiences available. Some require a  tethered connection to a PC , while others are fully standalone with built-in computing power, and others use a smartphone. T he tethered hardware to experience has traditionally been expensive, bulky and power-hungry. Today, mobile VR headsets, which are basically goggles that will hold a smartphone, have allowed VR apps to spread into the consumer market. VR apps for both mobile and tethered apps incorporate technology such as gaze tracki...